Tuesday, 11 October 2011

Introduction to Film Marketing

Task 1:
In pairs discuss what the word "marketing" means and try and come up with a definition. Feedback your ideas to the class.

Task 2:
In groups discuss all the different ways that a company could "market" a film. What could they produce or do?

Task 3:
On your own you are going to create a NEW POST on your blogs with the following sections

Section 1
A definition of "marketing" and why a company needs to "market" a film

Section 2 - Different types of film marketing materials
Give a list (preferably with some pictures to back up your points) of all the different types of film marketing materials you can think of) eg posters.

Section 3 - An example of a film marketing campaign
Find a popular film from the last couple of years eg Avatar, The Dark Knight etc. Try and find out what marketing materials the film company made for that film and put pictures into your blog post to back up your ideas. Comment on which of the products you thought was the best and why.

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